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Blog - Showtime Digital

The divided persona: understand who you are selling to
Consumer Behaviour
The divided persona: understand who you are selling to
Businesses today are developing deeper digital relationships with their customers on Social channels using an online ecosystem. Social networks completely permeate our lives, blurring the boundaries between our personal and professional lives. In agency land, we are constantly driving the point that brands need to speak to the customer in the right voice at the right time. Why? TNS Quantitative Data surveyed people from social and professional networks to understand the distinction between the personas present on these networks.  Be there for their reason, not yours As with all conversations, you need to be able to connect with your listener by first understanding where their head is at and speak in their language. Image 1  This means you need to be aware of the context of why your viewers are there in the first place and what mindset they may be in. Image 1 shows how professionals want the content…
08 February 2019
Let's talk LinkedIn. Language of the leaders or industry provocateurs?
Online Psychology
Let's talk LinkedIn. Language of the leaders or industry provocateurs?
We so commonly hear, ‘Thought Leader’ in the business arena and yet, since 1887 the definition of the term seems to have wandered from its original meaning. "A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.  The Oxford English Dictionary gives as its first citation for the phrase an 1887 description of Henry Ward Beecher as "one of the great thought-leaders in America." Wikipedia   Steve Palmer, Showtime Digital’s Founder recently wrote an opinion (not a thought leadership) piece on the increased use of profanity on the LinkedIn professional network (read it here). If our behaviour is governed by a Code of Conduct and the association of our friends and family, shouldn’t this be consistent online? Or are our online interactions the new norm to the exclusion of real life? Is our online personality…
25 January 2019
Should I engage an agency who also works for my competitor?
Marketing Strategy
Should I engage an agency who also works for my competitor?
Should I engage an agency who also works for my competitor? If you’re looking for a digital agency, do you pick one who works with your competitors or do you pick one with no prior knowledge in your category? It’s a subject worth discussing because it’s common in the sales process to be asked, ‘do you work for any of our competitors’? Let’s look at this in another way. If your goal was to win an Olympic medal would you want to be coached under the guidance of the national swimming team, or would you see greater advantage in working with a rank outsider? If you bought a brand-new car, would you prefer the car to be serviced at the dealership or would you take it to Doug’s Autos down the road? The digital space moves fast The argument for not working with the agency who also works for your…
23 January 2019
Digital PR or Digital advertising – the debate continues
Marketing Strategy
Digital PR or Digital advertising – the debate continues
There’s a lot of confusion when it comes to looking at different agencies and figuring what’s the best fit for your company. You have a desire to launch a campaign and really want to get traffic to your website, to ultimately gain enquiries that turn into sales. Or perhaps it’s all about having a brand presence for a new launch of a product/service?
12 November 2018
Building a new website: Is it for you or your consumer?
Consumer Behaviour
Building a new website: Is it for you or your consumer?
For companies who upgrade their websites there are two trains of thought on how they go about achieving their finished website. There’s the Ferrari and the Porsche approach to doing things.
08 November 2018
SEO vs SEM – friends or foes?
Marketing Strategy
SEO vs SEM – friends or foes?
In the world of digital marketing, acronyms like SEO and SEM get thrown around a lot. In some cases, the mention is tokenistic - they’re seen as one in the same, in others it’s more intentional. They are similar in the way that they both are based on keywords. This comes down to how search engines operate. Generally, someone types something into search and the algorithm runs in the background to serve up options according to what it deems as the best fit.
07 November 2018