When it comes to online lead generation the spectrum of clients we speak to can range from the ‘just get me leads’ request to the ‘we want to build the brand’ approach. Regardless of whether your preferred online marketing strategy is hard and fast or omnichannel nurturing, at some point each is judged by what it contributes to the bottom line. If you want to generate leads through tried and true online mechanisms then two channels stand out; Affiliate Marketing and Google AdWords leads. As a digital marketing agency we’ll give you some perspective from our experience in the game. But there is a disclaimer to state these channels may not work for everyone because your offer and your preferred consumers are very individual. The two approaches we’ll discuss here relate more to business to consumer environments such as mortgages, insurance, services and fashion. What is Affiliate Marketing? Affiliate marketing…
Posted: 16 Mar 17 By: Comments: Be the first to comment! Category: Marketing Strategy Read 15 times
If you own the marketplace you control the trading environment. But if history has taught us anything, no structure lasts forever. Historically the TV networks controlled distribution and what viewers saw and when they saw it. Companies like Netflix, Apple TV and YouTube have changed this structure and our habits. Supermarkets beat producers down on price to increase sales and today Farmers Markets allow you to bypass this monopoly and buy directly from the producer. Search engines control the online bidding war for consumer dollars and ... unfortunately Google still has the copyright on this. But can you sidestep the competitive bidding war that is Google Adwords? Not entirely, but you can release yourself from the risk by entering into a Cost per Lead agreement and only pay for outcomes. This online lead generation model is based on the Client (the company supplying consumer’s the end product/service) and a Marketing…
Posted: 21 Sep 16 By: Comments: Be the first to comment! Category: Lead Generation Read 38 times
Attention all business owners and marketing people. I invite you to unite to make the online world a better place by sharing this post with CEO’s, marketing managers and web developers. Let’s make a promise to eliminate the word ‘Submit’ on webpages and landing pages internationally.   Let’s make this ‘International Unsubmit Day’. But before you send this on to someone else you better make sure it’s not on your own page. So let’s do this right now... Step 1 - Load your homepage or landing page. Step 2 - Press (Ctrl F). Step 3 - Type in the little box ‘submit’. If this word is on your page it will be highlighted. Eliminate it immediately. You could use anyone of these terms. Start here, Send eBook now, Download, Get started, Contact me, anything is better than the use of the word Submit. In the landing page optimisation space it…
Posted: 12 Aug 16 By: Comments: Be the first to comment! Category: Online Psychology Read 43 times
You may have noticed over in early-mid June 2016 Google changed how Adwords advertisers were represented on Search. In short they changed listings from a Yellow Ad button to a Green Ad button as seen below.   Old New   We challenge anyone to say the Green Ad button representing Adwords advertisers don’t look similar to the organically ranked listings. Google’s Adwords business is worth approximately $20 billion each quarter so when they make changes to their Search pages it’s calculated, they don’t just give it to Gus and Mike in the back room to fiddle with on a Friday afternoon. We’ve analysed multiple pages including the above page to find out how this affects the consumer when they’re using Search. To conduct this research each advertiser receives a value based on the visibility of the real estate they occupy on the page. This is calculated by using an artificial…
Posted: 02 Aug 16 By: Comments: Be the first to comment! Category: Pay Per Click Read 36 times
Let’s get inside the head of your consumer The human brain is hugely complex, it’s pivotal to everything we do and yet we know very little about how and why it works. We still view it much the same as looking through a telescope into outer space. In 2016 neuroscientists and computer scientists are analysing a small piece of brain which is one five-hundredth the volume of a poppy seed (a cubic millimetre of cortex). It is the most extensive analysis of the brain to date and will take approximately five years. That tiny portion of brain matter houses about 100,000 neurons, 3 to 15 million synapses and enough neural wiring to span 3.7km if it were untangled and laid end-to-end. If you’re a Melbournian that’s the distance from Flinders St Station to the Alfred Hospital and if you’re a Sydney sider it’s the walk from the University of Sydney…
Posted: 24 May 16 By: Comments: Be the first to comment! Category: Online Psychology Read 22 times
If there’s one word to define landing pages it’s - FOCUS. In business as in life you get what you focus on and no business can survive without focusing on client acquisition. Yet the online environments many companies rely on resemble limp handshakes rather than any real commitment to the consumer relationship. Here we’re going to show you how to focus on separate and very distinct user segments. We’re going to explore the use of landing pages in the mortgage broking industry but this same strategy can be applied to any number of industries. There are three reasons we’ve chosen this industry – As a business to consumer category it receives lots of traffic. Buyers convert online every day. User groups buy for different reasons. Consumers looking in the mortgage broking category are 1st home buyers, 2nd or 3rd home buyers, they’re investors, and downsizers or they’re simply looking to…
Posted: 16 May 16 By: Comments: Be the first to comment! Category: Landing Page Optimisation Read 70 times
Elevator pitch - ‘a succinct and persuasive sales pitch’. Have you ever tried your elevator pitch on someone and used 5000 words to explain yourself? How do you think you’d go? Do you think you might have overcooked it? Do you think the other person might run the other way? Interestingly plenty of companies do it every day and they do it online with sliders. What’s a slider? It’s traditionally an image with a message which slides across the page, normally from right to left, to be replaced by another message. Why do we use sliders? It was the website fashion of the day and as I’ve mentioned many times before, to follow website fashion is folly. Consumers pay the bills so follow them. If a picture says 1000 words on a landing page you’ve said too much. Powershop has no less than 5 sliders on its website. Now if…
Posted: 03 May 16 By: Comments: Be the first to comment! Category: Landing Page Optimisation Read 81 times

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