Blog - Showtime Digital

This is the second in a series of articles which will give you clarity on defining a digital marketing strategy to engage High Net Worth Individuals (HNWI’s) over digital channels. You’ll receive clarity on who the audience is and how you should communicate with them. In this article we’ll discuss how to go to market with your offer. To assist you, along the way you’ll be able to download more in-depth information on some of the following subject matter. Buyer Personas (why do your clients buy from you?) Go-To-Market strategy (where do I find them?) Branding (what do we stand for?) Digital assets (what environments should be created?) Marketing automation (long sales cycle influence?)   Defining an appropriate Go-To-Market Strategy In Image1 you’ll see the process taken to create the Go-To-Market strategy. First the Business Objective needs to be understood. After completing the Audience Discovery, we can determine the Category…

When you ask a child how old they are they’ll tell you they’re 5 ½. Hey, it’s a big deal when you’re 5. When you’re 45 and someone asks you the same question you may be inclined to tell them you’re 38. It’s a very human response to compensate for what we see as our flaws and inadequacies. This is also true when marketing companies and personal brands and is often evidenced with the language we use on our websites and social media platforms. Let’s show you one common example of what we mean.   The self-appointed headline - We’re No.1! Below we see an IT provider with the headline ‘Australia’s No.1 Services Provider. Awesome… so… where’s the proof of this? (Note: The company's identity has been excluded). They say they’ve been ‘voted Australia’s best MSP for the past 9 years and there are no awards to prove it. If…

What was Mr Hayne thinking? We’ve recently seen the Hayne Royal Commission (RC) make some unusual recommendations regarding the mortgage industry. Surprising, considering the RC was meant to be an investigation into the banking sector. It seems to have everyone but the banks, heated on the matter. Go figure. Today mortgage brokers are considering what it may mean should up-front and trailing commissions be eliminated? What I want to ask is how would these changes affect consumers. We asked 3x mortgage broking firms and an off-the-plan residential property provider. Voula Kotsiras – Port Group Background: Voula has been in the industry for 18 years and has run Port Group for 11 of those. Port Group and its broker network rely on up-front and trailing commissions. Voula concedes that eliminating commissions would create a mass exodus of brokers from the industry. Voula’s response: The Big 4 banks would need to employ…