Blog - Showtime Digital

As the oldest millennials (GenY’s) are now 39 years old, they are entering new stages in their lives and have started to impact industries and make demands of them en masse. We are seeing female millennial business owners engaging accountants, wealth advisors and non-bank lenders like never before and companies servicing this next generation must address millennial expectations or die. Millennial 101 Millennials cover those people born between 1980 and 2000 (there is some conjecture on whether it’s 1995 – 2000). With the oldest GenY’s approaching 39 and the youngest aged 19-year-old, this generation accounts for a huge sector of your online audience. Digging deeper, the second largest population group in Australia is the 30-34 age bracket and unlike any generation before them they come with a vast amount of languages, customs and attitudes plus they have different daily habits than prior generations. Image1 Source Image1 clearly shows females aged…

In two previous articles we discussed the 14 ways you can build trust on a landing page or a website page. As a part of the 14 trust centres, two were focused on consumer reviews and client testimonials. While we found some good examples of consumer reviews and testimonials, we also saw some plainly poor and even outright misleading ones.  The regulators can heavily fine you for posting fake reviews and writing misleading testimonials. What raised an eyebrow for us was a recent ruling against a weight-loss company, who commissioned a marketing company to write fake reviews on Amazon. In Q2 2019 they were fined $12.8M (US) for doing so. As well as the bad press, the loss of trade, the investigations by regulators plus the substantial fines incurred you would think it’s not worth the hassle. Here is Australia, the ACCC now has 500 odd staff and with this…

We recently created the ultimate landing page checklist and spoke briefly about the various components of a landing page which are important for its success. Now we’re going to breakdown some of those components even further. The first subject we’re going to delve into is trust, and how to build it in the mind of the consumer when they’re on your landing page, microsite or even on your webpage. The first point is never use the word trust. Not under any circumstances. What does your brain tell you when someone says, ‘trust me’? You know they can’t be trusted, right?   In the mind of the consumer you are not a trusted source. You have an agenda, you’re biased, and you’re trying to sell them stuff they don’t want. Once you accept this, we can move on to how you should be implying trust. Building trust is based more on…