Ta-da, here’s how to build TRUST on your landing page (Part1)
Landing Page Optimisation
Ta-da, here’s how to build TRUST on your landing page (Part1)
We recently created the ultimate landing page checklist and spoke briefly about the various components of a landing page which are important for its success. Now we’re going to breakdown some of those components even further. The first subject we’re going to delve into is trust, and how to build it in the mind of the consumer when they’re on your landing page, microsite or even on your webpage. The first point is never use the word trust. Not under any circumstances. What does your brain tell you when someone says, ‘trust me’? You know they can’t be trusted, right? In the mind of the consumer you are not a trusted source. You have an agenda, you’re biased, and you’re trying to sell them stuff they don’t want. Once you accept this, we can move on to how you should be implying trust. Building trust is based more on…
20 May 2019