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Blog - Showtime Digital

When conversion tracking goes too far
Conversion Optimisation
When conversion tracking goes too far
As marketers we are always being asked ‘what was the ROI?’ In the digital age of consumption that question can be hard to answer. So, we create metrics which will calculate a ‘soft’ conversion, or lower scoring lead, for example capturing an email address. And sometimes, in efforts to prove ROI, providing a good customer experience is forgotten.
03 October 2018
Why keywords are not always the answer
Marketing Strategy
Why keywords are not always the answer
I’d love to tell you that every PPC account runs smoothly all the time, meeting KPIs and performing at peak level. That’s simply not true. Even the strongest accounts will have moments where they stagnate, results drop or KPIs aren’t met. This can often occur at times when pressures on the marketing team are high, with entire focus on results.
03 October 2018
Using video on landing pages
Conversion Optimisation
Using video on landing pages
Occasionally the topic of using video on landing pages comes up. Maybe you’re in a category which requires ‘the personal touch’ or selling software that needs to be seen to be believed, or maybe for your audience, it’s about finding the right cultural fit. In these circumstances, using video can convey the intangibles in your product or service delivery. Adding video to landing pages should be done with thought and purpose. Simply pointing people to a page where a large video pops out and starts playing is not best practice. You must consider your audience, where they might be when they come to your page and what device they might be on.
27 September 2018
How do I create a compelling value proposition for insurance?
Marketing Strategy
How do I create a compelling value proposition for insurance?
What’s in it for me? Finance companies like insurance and mortgage brokers have great difficulty in separating themselves from their competitors. They typically are underwritten by the same companies ie. Lloyds, Allianz, CBA and ANZ. The challenge is much of the industry are left brain logical thinkers and buyers aren’t.
26 September 2018
How Google AI will change your marketing meetings
Marketing Strategy
How Google AI will change your marketing meetings
Over the past 12 months we have seen Google’s growing commitment to developing AI technology and machine learning. From Google’s Quick Draw – a game where a machine guesses what you are drawing to Google Assistant being able to book a hair appointment, Google is setting out to prove robots are qualified to take on rudimentary tasks. As a Google Partner agency, we have first-hand experience of the push to take on automation as BAU within most accounts. From what we have seen in recent Google Masterclasses, manual bidding and micro-ad management will be phased out over the next 12 months.
13 September 2018
Understanding the buying cycle of consumers
Consumer Behaviour
Understanding the buying cycle of consumers
Reward for effort or failure Everything we do, whether it has a negative or positive impact on us, we repurpose as a reward. Wow, that’s deep! But it’s true, we are justified by our actions. One person is competitive another self-harms: both are reinforcing a pattern established earlier in life.  A toddler taking the first steps falls and cries and the parents run to comfort the child. Here the child has been rewarded for failure and identifies crying as the trigger to receiving a reward. Another child, after trial and error, successfully takes their first steps and the parents clap joyfully. Here, the child sees achievement as the path to reward. 
13 September 2018