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Blog - Showtime Digital

How to build TRUST on your landing page (Part 2)
Landing Page Optimisation
How to build TRUST on your landing page (Part 2)
In Part 1 of how to build trust on your landing page we discussed 7 ways you can build trust. You can view Part 1 here. In Part 2 of how to build trust on your landing page (or any page for that matter) we’ll look at a variety of ways to give consumer’s confidence when they are on your page. In no particular order we’ll discuss the other 7 key points to building trust on your landing page. First up…the sexy stuff. Use SSL certificates SSL stands for Secure Sockets Layer. It keeps any information sent between the viewer and the website owner secure and prevents criminals from reading and modifying any information which has been transferred. If you have a contact form where people leave their contact details, you’ll need an SSL certificate. To help you identify what an SSL certificate looks like, in the following two images…
28 May 2019
Ta-da, here’s how to build TRUST on your landing page (Part1)
Landing Page Optimisation
Ta-da, here’s how to build TRUST on your landing page (Part1)
We recently created the ultimate landing page checklist and spoke briefly about the various components of a landing page which are important for its success. Now we’re going to breakdown some of those components even further. The first subject we’re going to delve into is trust, and how to build it in the mind of the consumer when they’re on your landing page, microsite or even on your webpage. The first point is never use the word trust. Not under any circumstances. What does your brain tell you when someone says, ‘trust me’? You know they can’t be trusted, right?   In the mind of the consumer you are not a trusted source. You have an agenda, you’re biased, and you’re trying to sell them stuff they don’t want. Once you accept this, we can move on to how you should be implying trust. Building trust is based more on…
20 May 2019
How to write ‘We signed someone (who doesn’t want to be named)’ articles
Online Psychology
How to write ‘We signed someone (who doesn’t want to be named)’ articles
Imagine you’re at a business function and you see a potential client everyone in your industry is currently chasing. Landing this client would propel you to the next stage in your business. You would be a major player in your industry and win business simply by association. What you do next is critical. You know that now is the opportunity, so in your wisdom you call over your new recruit, a clerk in despatch, fresh out of school. You say to the clerk, ‘that’s the biggest client in the room and I want you to go over there and sell them on how awesome we are’. The clerk looks very nervous, retorting, ‘but I just started on Tuesday’! ‘I don’t know anything about our company, and I know nothing about what this person needs from us’. Your reply is, ‘that’s ok, just say the first thing that comes out of…
20 May 2019
Don’t die wondering why B2B buyers don’t contact you
Consumer Behaviour
Don’t die wondering why B2B buyers don’t contact you
There have been two recent surveys which address details of the preferences of the B2B buyer and we’ll bring them together in this article. It won’t be pretty and in fact it may be downright discouraging, however I promise you by the end you’ll know - How B2B buyers consume content and where? Why half of B2B buyers simply do nothing? Our B2B buyers article on how to start conversations with B2B buyers discusses the latter point. It won’t be a surprise to you in 2019 less and less B2B buyers are willing to take phone calls from salespeople and more and more of people tell you they’re busy, busy, busy. If they don’t pick up the phone what do you have to do to make them aware of you so you can be a consideration in their buying process? One of the most effective ways is to place content…
17 May 2019
Are your buyers female entrepreneurs aged 25-34?
Consumer Behaviour
Are your buyers female entrepreneurs aged 25-34?
Meet Charlie, the new B2B buyer The digital landscape is ever changing and the audiences we influence and need to target are just as dynamic. We recently went in-depth to our data to identify the new emerging buyers in the non-bank lending sector. This is interesting for the two options (in general terms) in the non-bank sector; the Fintech’s and the invoice finance sector. For the fintech’s like Prospa or OnDeck the challenge is, even though they were the Once Great Disruptors, they’ve now, like a litter of cuddly puppies, settled into a big cosy pillow. (everyone loves a puppy analogy). And if you’ve ever chosen a puppy out of a litter, you’ll note the irony because they pretty much all look the same at this early age. For the invoice finance sector their challenge is different. The category has been around for decades. Their strength has been their dependence…
15 May 2019
This mortgage broking campaign failed twice before succeeding
Lead Generation
This mortgage broking campaign failed twice before succeeding
In this article we’re going to get naked and vulnerable. We’re going to show you a digital lead generation campaign in the mortgage broking industry and how it was repositioned twice before it succeeded. This happened back in 2015 and we worked late into the nights to turn the campaign around. Today we avoid these issues and if you’re a marketing manager in the industry and launching your own campaign you’ll be able to avoid the same potholes. This campaign was one of the most important lessens we learnt and today we’re much wiser for it. It’s the sole reason that today, we never take a campaign online without going through the strategy phase first. Below are links to eBooks identifying the process we now take to define – the buyers we’re wanting to engage how you should go to market brand positioning In Showtime’s history we have never had…
13 May 2019