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Consumer Behaviour - Showtime Digital

The divided persona: understand who you are selling to
Consumer Behaviour
The divided persona: understand who you are selling to
Businesses today are developing deeper digital relationships with their customers on Social channels using an online ecosystem. Social networks completely permeate our lives, blurring the boundaries between our personal and professional lives. In agency land, we are constantly driving the point that brands need to speak to the customer in the right voice at the right time. Why? TNS Quantitative Data surveyed people from social and professional networks to understand the distinction between the personas present on these networks.  Be there for their reason, not yours As with all conversations, you need to be able to connect with your listener by first understanding where their head is at and speak in their language. Image 1  This means you need to be aware of the context of why your viewers are there in the first place and what mindset they may be in. Image 1 shows how professionals want the content…
08 February 2019
Building a new website: Is it for you or your consumer?
Consumer Behaviour
Building a new website: Is it for you or your consumer?
For companies who upgrade their websites there are two trains of thought on how they go about achieving their finished website. There’s the Ferrari and the Porsche approach to doing things. While the analogy is generic in nature it’s an easy way to understand the range of thought processes companies are driven by and the finished product they present to the market. Companies can employ different aspects of both methodologies and arrive somewhere in the centre but as a philosophical spectrum the analogy is an interesting one. Let me explain…   The Ferrari methodology Ferrari is a company who prides itself on the belief they have no competition. They have a well-known reputation of not allowing their cars to be directly compared to other manufacturers. While other manufacturers are happy to throw moto journalists the keys, but Ferrari, when given no choice will turn up to the track with their…
08 November 2018
Understanding the buying cycle of consumers
Consumer Behaviour
Understanding the buying cycle of consumers
Reward for effort or failure Everything we do, whether it has a negative or positive impact on us, we repurpose as a reward. Wow, that’s deep! But it’s true, we are justified by our actions. One person is competitive another self-harms: both are reinforcing a pattern established earlier in life.  A toddler taking the first steps falls and cries and the parents run to comfort the child. Here the child has been rewarded for failure and identifies crying as the trigger to receiving a reward. Another child, after trial and error, successfully takes their first steps and the parents clap joyfully. Here, the child sees achievement as the path to reward.  The thoughts of buyers How does this pertain to your buyer? Well, it’s important to acknowledge that buyers come to us with baggage prior to engaging us. As marketers it’s important we understand this because we deal with these…
13 September 2018

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