Fake reviews and fake news – The currency of trust
Consumer Behaviour
Fake reviews and fake news – The currency of trust
In two previous articles we discussed the 14 ways you can build trust on a landing page or a website page. As a part of the 14 trust centres, two were focused on consumer reviews and client testimonials. While we found some good examples of consumer reviews and testimonials, we also saw some plainly poor and even outright misleading ones. The regulators can heavily fine you for posting fake reviews and writing misleading testimonials. What raised an eyebrow for us was a recent ruling against a weight-loss company, who commissioned a marketing company to write fake reviews on Amazon. In Q2 2019 they were fined $12.8M (US) for doing so. As well as the bad press, the loss of trade, the investigations by regulators plus the substantial fines incurred you would think it’s not worth the hassle. Here is Australia, the ACCC now has 500 odd staff and with this…
12 June 2019