Consumer Behaviour - Showtime Digital

Reward for effort or failure Everything we do, whether it has a negative or positive impact on us, we repurpose as a reward. Wow, that’s deep! But it’s true, we are justified by our actions. One person is competitive another self-harms: both are reinforcing a pattern established earlier in life.  A toddler taking the first steps falls and cries and the parents run to comfort the child. Here the child has been rewarded for failure and identifies crying as the trigger to receiving a reward. Another child, after trial and error, successfully takes their first steps and the parents clap joyfully. Here, the child sees achievement as the path to reward.