Consumer Behaviour - Showtime Digital

Meet Charlie, the new B2B buyer The digital landscape is ever changing and the audiences we influence and need to target are just as dynamic. We recently went in-depth to our data to identify the new emerging buyers in the non-bank lending sector. This is interesting for the two options (in general terms) in the non-bank sector; the Fintech’s and the invoice finance sector. For the fintech’s like Prospa or OnDeck the challenge is, even though they were the Once Great Disruptors, they’ve now, like a litter of cuddly puppies, settled into a big cosy pillow. (everyone loves a puppy analogy). And if you’ve ever chosen a puppy out of a litter, you’ll note the irony because they pretty much all look the same at this early age. For the invoice finance sector their challenge is different. The category has been around for decades. Their strength has been their dependence…

What was Mr Hayne thinking? We’ve recently seen the Hayne Royal Commission (RC) make some unusual recommendations regarding the mortgage industry. Surprising, considering the RC was meant to be an investigation into the banking sector. It seems to have everyone but the banks, heated on the matter. Go figure. Today mortgage brokers are considering what it may mean should up-front and trailing commissions be eliminated? What I want to ask is how would these changes affect consumers. We asked 3x mortgage broking firms and an off-the-plan residential property provider. Voula Kotsiras – Port Group Background: Voula has been in the industry for 18 years and has run Port Group for 11 of those. Port Group and its broker network rely on up-front and trailing commissions. Voula concedes that eliminating commissions would create a mass exodus of brokers from the industry. Voula’s response: The Big 4 banks would need to employ…

For companies who upgrade their websites there are two trains of thought on how they go about achieving their finished website. There’s the Ferrari and the Porsche approach to doing things. While the analogy is generic in nature it’s an easy way to understand the range of thought processes companies are driven by and the finished product they present to the market. Companies can employ different aspects of both methodologies and arrive somewhere in the centre but as a philosophical spectrum the analogy is an interesting one. Let me explain…   The Ferrari methodology Ferrari is a company who prides itself on the belief they have no competition. They have a well-known reputation of not allowing their cars to be directly compared to other manufacturers. While other manufacturers are happy to throw moto journalists the keys, but Ferrari, when given no choice will turn up to the track with their…