Conversion Optimisation - Showtime Digital

In the digital marketing industry, there are platforms which have lived on to conquer the net and steal the majority share of marketing budgets. Marketing buzzwords your colleagues talk about, can leave you thinking to yourself “Did I miss a character’s name last night on Game Of Thrones?” The one word that’s stuck around - your source of truth/make or break at your marketing manager's meetings is a 3-syllable word called…conversions. For example, Google Ads can be a Marketing Managers best friend but also nervous first date! When thinking about how you want to identify what success looks like, if you simply break it down to these steps –you shouldn’t need to have a splash Dutch courage before stepping into that small bar with no idea whom you’re meeting. Conversions are simply the actions you value on your website and in dating terms, those checklists, highly sought after qualities! Ask…

Occasionally the topic of using video on landing pages comes up. Maybe you’re in a category which requires ‘the personal touch’ or selling software that needs to be seen to be believed, or maybe for your audience, it’s about finding the right cultural fit. In these circumstances, using video can convey the intangibles in your product or service delivery. Adding video to landing pages should be done with thought and purpose. Simply pointing people to a page where a large video pops out and starts playing is not best practice. You must consider your audience, where they might be when they come to your page and what device they might be on. Beyond that, you don’t want them to get so distracted by the video, they can’t absorb the high-level value you can deliver. Giving consumers options will serve well especially in categories which need a little more convincing. When…