Data Analytics - Showtime Digital

Make money not noise: drive customers not website traffic for business growth

Make money not noise: drive customers not website traffic for business growth

Is your website getting a lot of traffic and you’re not seeing any conversions? There’s good news, there is a solution to turn your website visitors into customers. Most businesses start at the beginning, with traffic. Traffic is good, you want traffic and what you want more of is vehicles which take consumers to their desired destinations. Website traffic without outcome is congestion Hold up, doesn’t traffic equate to conversions? Not always, sometimes traffic can just turn into congestion. If you find you are getting visitors to your website and not acquiring them as customers, then you’re missing a piece of the puzzle. Traffic is meaningless without customer acquisition. Here is how you change your focus from page views to people. Set company goals Focus on two aspects of business growth which are primary to your company goals. For instance, your two main metrics might be: Geolocation and…

Why are younger aged SME’s choosing debtor finance?

Why are younger aged SME’s choosing debtor finance?

We’ve all heard the story of the tortoise and the hare. We’ve got one happening right now in the non-bank lending sector. In our story the Tortoise represents the older, wiser and more conservative debtor financier. The Hare as you’ve rightly concluded is the fast moving, online savvy balance sheet lender. We speculated in our non-bank lending report in November 2018 the tortoise could win ground on the hare in 2019. This article will address why. The consumer preference could be due to a conservative business climate and where educated buyers may prefer not to pay interest on a facility. We’ve seen a trend over the last couple of years where each year younger Gen Y and Millennial business owners are investigating unsecured lenders but also where they choose debtor finance over the balance sheet lenders. This is tipping the scales to where the industry will need to address younger…

Seeing sudden spikes in your web traffic in Google Analytics?

Seeing sudden spikes in your web traffic in Google Analytics?

If you’ve noticed a sudden spike in your website’s online search traffic from Ashburn, Virginia (Image 1), you’re not alone. You may find, like many others, the traffic is from Amazon Web Services. Google Analytics have yet to block Amazon’s AWS bots and it is currently inflating lots of online reports, throwing off measurements in digital marketing campaigns globally. Should you be worried? Yes! For two reasons: There is no accuracy with your website engagement or conversions report Malicious bots can comb private information stored on your gateways. The tricky thing with bots is they can disguise themselves as harmless. There is no once-off, fix-all solution to blocking bots from crawling your website. The best way to manage it, is to exclude them from your Google Analytics profile and monitor activity through your Google Analytics or Google Search Console. The remedy Two core options to minimise the impact of these…

18 February 2019

4 ways to make data work for your marketing team

4 ways to make data work for your marketing team

It doesn’t matter if the marketing team is small or large, from Australia or from Brazil. Most of the companies I’ve worked with fall short in data management. It’s easy to comprehend why, in the past decade, marketing teams have had to adapt to so many changes and had to learn about so many tools and channels. It comes as no surprise that data fell off most team’s radar. On top of that, marketing managers are, historically, creative people with little interest about data and statistics and the idea of managing data scares a lot of the marketers that I know. The consequences are familiar: 1) The marketing department can’t prove their value and loses budget; 2) big chunks of marketing budget goes towards software’s and platforms which teams don’t know how to use or are not ready for 3) marketing strategy is re-done every year and campaigns lag on…

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Related articles

Make money not noise: drive customers not website traffic for business growth

Make money not noise: drive customers not website traffic for business growth

Why are younger aged SME’s choosing debtor finance?

Why are younger aged SME’s choosing debtor finance?

Seeing sudden spikes in your web traffic in Google Analytics?

Seeing sudden spikes in your web traffic in Google Analytics?

19 February 2019