4 ways to make data work for your marketing team
Data Analytics
4 ways to make data work for your marketing team
It doesn’t matter if the marketing team is small or large, from Australia or from Brazil. Most of the companies I’ve worked with fall short in data management. It’s easy to comprehend why, in the past decade, marketing teams have had to adapt to so many changes and had to learn about so many tools and channels. It comes as no surprise that data fell off most team’s radar. On top of that, marketing managers are, historically, creative people with little interest about data and statistics and the idea of managing data scares a lot of the marketers that I know.
11 July 2018
