Lead Generation - Showtime Digital

As we come up the end of the financial year many finance and B2B focused companies start setting marketing budgets and make their plans for the upcoming financial year. The B2B sector is an inherently difficult one and is the reason most marketing agencies don’t outrightly say, ‘We love B2B’. Agencies find its conservative and heavy compliance unattractive.  When you investigate your agency options and you’re pitching a well known B2C focused agency against a B2B centred agency you’re really comparing apples to oranges. The goal of this article is for you to gain insight into what may happen in 3-4 months’ time and help you avoid a potentially devastating situation. The key to our illustrations The following three images show how a B2C agency likes to work, how they take those same practices into the B2B categories and how a B2B specialist conducts a B2B campaign. Each is spaced…

This article follows on from a previous blog on the promotion of personal car insurance, home insurance and caravan insurance. It discovers why people are happy to save $200 a year when purchasing car insurance. You can see this article here. This article will address how you can achieve an extremely low cost per acquisition in the car insurance and personal lines category. We’ll also give you a real-life example of an insurer who did just this and turned the tables on the category and are winning big because of it. When you align yourself with consumer values the following can happen. Consumers go out of their way to do business with you The sales cycle can speed up Acquisition cost drops Brand purpose speaks louder than brand recall You can reduce churn First the data Here’s a snapshot of results for this personal insurer. They sell car insurance, home…

‘Follow that consumer’ We’ve all seen the spy movie where the first scene takes you through a manic car chase and a flurry of gunfire and the lead actor seemingly dies before your very eyes. You’re asking yourself, ‘that can’t be it’. Then written across the screen is written ‘4 weeks earlier’ and you’re left wondering how on earth it got to this. We’re going to do the same with Pete and Fiona during their Self-Managed Super Fund (SMSF) investigation. We’re going to follow their consumer journey from start to finish, right up to the point of making contact with a provider of SMSF. So let’s wind their lives back to ‘4 weeks earlier’, and walk with them on their journey and discover what ultimately motivates their purchase. Pete and Fiona are the proud parents of three teenage children. Tonight they’re going to a friend’s 50th birthday party. They arrive…