Lead Generation

‘Follow that consumer’. We’ve all seen the spy movie where the first scene takes you through a manic car chase and a flurry of gunfire and the lead actor seemingly dies before your very eyes. You’re asking yourself, ‘that can’t be it’. Then written across the screen is written ‘4 weeks earlier’ and you’re left wondering how on earth it got to this. We’re going to do the same with Pete and Fiona during their Self-Managed Super Fund (SMSF) investigation. We’re going to follow their consumer journey from start to finish, right up to the point of making contact with a provider of SMSF. So let’s wind their lives back to ‘4 weeks earlier’, and walk with them on their journey and discover what ultimately motivates their purchase. Pete and Fiona are the proud parents of three teenage children. Tonight they’re going to a friend’s 50th birthday party. They arrive…
Posted: 27 Apr 17 By: Comments: Be the first to comment! Category: Lead Generation Read 511 times
If you own the marketplace you control the trading environment. But if history has taught us anything, no structure lasts forever. Historically the TV networks controlled distribution and what viewers saw and when they saw it. Companies like Netflix, Apple TV and YouTube have changed this structure and our habits. Supermarkets beat producers down on price to increase sales and today Farmers Markets allow you to bypass this monopoly and buy directly from the producer. Search engines control the online bidding war for consumer dollars and ... unfortunately Google still has the copyright on this. But can you sidestep the competitive bidding war that is Google Adwords? Not entirely, but you can release yourself from the risk by entering into a Cost per Lead agreement and only pay for outcomes. This online lead generation model is based on the Client (the company supplying consumer’s the end product/service) and a Marketing…
Posted: 21 Sep 16 By: Comments: Be the first to comment! Category: Lead Generation Read 640 times

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