Lead Generation

If you own the marketplace you control the trading environment. But if history has taught us anything, no structure lasts forever. Historically the TV networks controlled distribution and what viewers saw and when they saw it. Companies like Netflix, Apple TV and YouTube have changed this structure and our habits. Supermarkets beat producers down on price to increase sales and today Farmers Markets allow you to bypass this monopoly and buy directly from the producer. Search engines control the online bidding war for consumer dollars and ... unfortunately Google still has the copyright on this. But can you sidestep the competitive bidding war that is Google Adwords? Not entirely, but you can release yourself from the risk by entering into a Cost per Lead agreement and only pay for outcomes. This online lead generation model is based on the Client (the company supplying consumer’s the end product/service) and a Marketing…
Posted: 21 Sep 16 By: Comments: Be the first to comment! Category: Lead Generation Read 385 times

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