How can you sell SMSF to online consumers?
Lead Generation
How can you sell SMSF to online consumers?
‘Follow that consumer’. We’ve all seen the spy movie where the first scene takes you through a manic car chase and a flurry of gunfire and the lead actor seemingly dies before your very eyes. You’re asking yourself, ‘that can’t be it’. Then written across the screen is written ‘4 weeks earlier’ and you’re left wondering how on earth it got to this. We’re going to do the same with Pete and Fiona during their Self-Managed Super Fund (SMSF) investigation. We’re going to follow their consumer journey from start to finish, right up to the point of making contact with a provider of SMSF. So let’s wind their lives back to ‘4 weeks earlier’, and walk with them on their journey and discover what ultimately motivates their purchase. Pete and Fiona are the proud parents of three teenage children. Tonight they’re going to a friend’s 50th birthday party. They arrive…
27 April 2017
