Marketing Strategy - Showtime Digital

As the oldest millennials (GenY’s) are now 39 years old, they are entering new stages in their lives and have started to impact industries and make demands of them en masse. We are seeing female millennial business owners engaging accountants, wealth advisors and non-bank lenders like never before and companies servicing this next generation must address millennial expectations or die. Millennial 101 Millennials cover those people born between 1980 and 2000 (there is some conjecture on whether it’s 1995 – 2000). With the oldest GenY’s approaching 39 and the youngest aged 19-year-old, this generation accounts for a huge sector of your online audience. Digging deeper, the second largest population group in Australia is the 30-34 age bracket and unlike any generation before them they come with a vast amount of languages, customs and attitudes plus they have different daily habits than prior generations. Image1 Source Image1 clearly shows females aged…

Here’s a challenge. What if you’re selling personal car insurance and other supporting insurances like home insurance and caravan insurance and you don’t have the marketing budget of the iSelect’s and Youi’s of the world?  Where does that leave you? Is it too late to win in this market? This article will address this question and help you understand why saving $200 a year when buying car insurance works.  But you can get it wrong, and many do. If there was any doubt in your mind about this then spare a thought for a household name in personal insurance. Even though they had a $200,000+ marketing budget per month they could only muster a 0.5% conversion rate. Imagine having a marketing budget and only converting 1 in every 200 people that visited your website. Ouch! Let's look at Youi Just so you’re aware the previous comment was not in reference…

This is the second in a series of articles which will give you clarity on defining a digital marketing strategy to engage High Net Worth Individuals (HNWI’s) over digital channels. You’ll receive clarity on who the audience is and how you should communicate with them. In this article we’ll discuss how to go to market with your offer. To assist you, along the way you’ll be able to download more in-depth information on some of the following subject matter. Buyer Personas (why do your clients buy from you?) Go-To-Market strategy (where do I find them?) Branding (what do we stand for?) Digital assets (what environments should be created?) Marketing automation (long sales cycle influence?)   Defining an appropriate Go-To-Market Strategy In Image1 you’ll see the process taken to create the Go-To-Market strategy. First the Business Objective needs to be understood. After completing the Audience Discovery, we can determine the Category…