Using Anchors to convert consumers
Marketing Strategy
Using Anchors to convert consumers
Empirical studies allow us to understand en masse how people respond to certain stimuli. For example we gravitate to the familiar; we seek security in patterns, expressing scepticism in the unfamiliar. When we use these techniques online they don’t work all the time but in general most people, the majority of the time, are subject to anchors. For example a bias we all experience would be when we see a green light at an intersection and accelerate away without first looking for speeding cars coming in the other direction. Or when the phone of a stranger nearby rings with the same ringtone as your own phone and we reach to answer our phone. Our brains tell us based on the last 100 times when X has happened, Y was the outcome and the statistical probability of danger is extremely low. The brain has now found a short cut it trusts…
29 April 2016