Online Psychology - Showtime Digital

Imagine you’re at a business function and you see a potential client everyone in your industry is currently chasing. Landing this client would propel you to the next stage in your business. You would be a major player in your industry and win business simply by association. What you do next is critical. You know that now is the opportunity, so in your wisdom you call over your new recruit, a clerk in despatch, fresh out of school. You say to the clerk, ‘that’s the biggest client in the room and I want you to go over there and sell them on how awesome we are’. The clerk looks very nervous, retorting, ‘but I just started on Tuesday’! ‘I don’t know anything about our company, and I know nothing about what this person needs from us’. Your reply is, ‘that’s ok, just say the first thing that comes out of…

We so commonly hear, ‘Thought Leader’ in the business arena and yet, since 1887 the definition of the term seems to have wandered from its original meaning. "A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.  The Oxford English Dictionary gives as its first citation for the phrase an 1887 description of Henry Ward Beecher as "one of the great thought-leaders in America." Wikipedia   Steve Palmer, Showtime Digital’s Founder recently wrote an opinion (not a thought leadership) piece on the increased use of profanity on the LinkedIn professional network (read it here). If our behaviour is governed by a Code of Conduct and the association of our friends and family, shouldn’t this be consistent online? Or are our online interactions the new norm to the exclusion of real life? Is our online personality…

Let’s get inside the head of your consumer The human brain is hugely complex, it’s pivotal to everything we do and yet we know very little about how and why it works. We still view it much the same as looking through a telescope into outer space. In 2016 neuroscientists and computer scientists are analysing a small piece of brain which is one five-hundredth the volume of a poppy seed (a cubic millimetre of cortex). It is the most extensive analysis of the brain to date and will take approximately five years. That tiny portion of brain matter houses about 100,000 neurons, 3 to 15 million synapses and enough neural wiring to span 3.7km if it were untangled and laid end-to-end. If you’re a Melbournian that’s the distance from Flinders St Station to the Alfred Hospital and if you’re a Sydney sider it’s the walk from the University of Sydney…