You may have noticed over in early-mid June 2016 Google changed how Adwords advertisers were represented on Search. In short they changed listings from a Yellow Ad button to a Green Ad button as seen below.   Old New   We challenge anyone to say the Green Ad button representing Adwords advertisers don’t look similar to the organically ranked listings. Google’s Adwords business is worth approximately $20 billion each quarter so when they make changes to their Search pages it’s calculated, they don’t just give it to Gus and Mike in the back room to fiddle with on a Friday afternoon. We’ve analysed multiple pages including the above page to find out how this affects the consumer when they’re using Search. To conduct this research each advertiser receives a value based on the visibility of the real estate they occupy on the page. This is calculated by using an artificial…