Choosing a digital agency: once twice, three times an agency…
Marketing Strategy
Choosing a digital agency: once twice, three times an agency…
How many times do you turn over your cars? Every 3-5 years, maybe more. Most sane people will keep their car until the lease is up or until it dies on them. Why is that? Because it does what it says on the tin. It’s a vehicle to get you from A to B and back again. But what about another vehicle, the one which drives growth in your business, your lead generation agency. Why do some companies discard them faster than empty tissue boxes? It comes down to the ability for both parties to set the rules of engagement and the expectations for growth. We’ve heard of the Good, Fast, Cheap model. You can only have two and the bit in the middle doesn’t exist. It’s applicable with your agency relationship as well. An agency wants to keep you happy, even if they don’t deliver for you.…
30 October 2018