Blog - Showtime Digital

For companies who upgrade their websites there are two trains of thought on how they go about achieving their finished website. There’s the Ferrari and the Porsche approach to doing things. While the analogy is generic in nature it’s an easy way to understand the range of thought processes companies are driven by and the finished product they present to the market. Companies can employ different aspects of both methodologies and arrive somewhere in the centre but as a philosophical spectrum the analogy is an interesting one. Let me explain…   The Ferrari methodology Ferrari is a company who prides itself on the belief they have no competition. They have a well-known reputation of not allowing their cars to be directly compared to other manufacturers. While other manufacturers are happy to throw moto journalists the keys, but Ferrari, when given no choice will turn up to the track with their…

How many times do you turn over your cars? Every 3-5 years, maybe more. Most sane people will keep their car until the lease is up or until it dies on them. Why is that? Because it does what it says on the tin. It’s a vehicle to get you from A to B and back again. But what about another vehicle, the one which drives growth in your business, your lead generation agency. Why do some companies discard them faster than empty tissue boxes? It comes down to the ability for both parties to set the rules of engagement and the expectations for growth.      We’ve heard of the Good, Fast, Cheap model. You can only have two and the bit in the middle doesn’t exist. It’s applicable with your agency relationship as well. An agency wants to keep you happy, even if they don’t deliver for you.…

As marketers we are always being asked ‘what was the ROI?’ In the digital age of consumption that question can be hard to answer. So, we create metrics which will calculate a ‘soft’ conversion, or lower scoring lead, for example capturing an email address. And sometimes, in efforts to prove ROI, providing a good customer experience is forgotten. In this article I’m going to show you an online retailer who let marketing objectives trump user experience. And the social backlash which followed. I’ll also demonstrate how another online retailer is meeting the same marketing objectives, in a more considered way. In fact, I will illustrate how this retailer is going the next level, to stimulate demand in their approach. If you don’t give people a chance to get to know you, why should they provide their email address? Online retailer Everlane use a carousel Facebook ad to showcase their sandals…