Blog - Showtime Digital

When it comes to online lead generation the spectrum of clients we speak to can range from the ‘just get me leads’ request to the ‘we want to build the brand’ approach. Regardless of whether your preferred online marketing strategy is hard and fast or omnichannel nurturing, at some point each is judged by what it contributes to the bottom line. If you want to generate leads through tried and true online mechanisms then two channels stand out; Affiliate Marketing and Google AdWords leads. As a digital marketing agency we’ll give you some perspective from our experience in the game. But there is a disclaimer to state these channels may not work for everyone because your offer and your preferred consumers are very individual. The two approaches we’ll discuss here relate more to business to consumer environments such as mortgages, insurance, services and fashion. What is Affiliate Marketing? Affiliate marketing…

You may have noticed over in early-mid June 2016 Google changed how Adwords advertisers were represented on Search. In short they changed listings from a Yellow Ad button to a Green Ad button as seen below.   Old vs New   We challenge anyone to say the Green Ad button representing Adwords advertisers don’t look similar to the organically ranked listings. Google’s Adwords business is worth approximately $20 billion each quarter so when they make changes to their Search pages it’s calculated, they don’t just give it to Gus and Mike in the back room to fiddle with on a Friday afternoon. We’ve analysed multiple pages including the above page to find out how this affects the consumer when they’re using Search. To conduct this research each advertiser receives a value based on the visibility of the real estate they occupy on the page. This is calculated by using an…

If there’s one word to define landing pages it’s - FOCUS. In business as in life you get what you focus on and no business can survive without focusing on client acquisition. Yet the online environments many companies rely on resemble limp handshakes rather than any real commitment to the consumer relationship. Here we’re going to show you how to focus on separate and very distinct user segments. We’re going to explore the use of landing pages in the mortgage broking industry but this same strategy can be applied to any number of industries. There are three reasons we’ve chosen this industry – As a business to consumer category it receives lots of traffic. Buyers convert online every day. User groups buy for different reasons. Consumers looking in the mortgage broking category are 1st home buyers, 2nd or 3rd home buyers, they’re investors, and downsizers or they’re simply looking to…