Let’s cut to the chase, do landing pages even work?
Landing Page Optimisation
Let’s cut to the chase, do landing pages even work?
If there’s one word to define landing pages it’s - FOCUS. In business as in life you get what you focus on and no business can survive without focusing on client acquisition. Yet the online environments many companies rely on resemble limp handshakes rather than any real commitment to the consumer relationship. Here we’re going to show you how to focus on separate and very distinct user segments. We’re going to explore the use of landing pages in the mortgage broking industry but this same strategy can be applied to any number of industries. There are three reasons we’ve chosen this industry – As a business to consumer category it receives lots of traffic. Buyers convert online every day. User groups buy for different reasons. Consumers looking in the mortgage broking category are 1st home buyers, 2nd or 3rd home buyers, they’re investors, and downsizers or they’re simply looking to…
16 May 2016