How do you sell trust as a Mortgage Broker?
Landing Page Optimisation
How do you sell trust as a Mortgage Broker?
Is it reasonable to say you could line up 10 mortgage brokers and play eeny, meeny, miny, moe, to choose a winner? It’s effectively what consumers are doing to find you online…or is it? If your company was in a line-up, at a glance and without saying a word, could you convey the trust needed to win the consumer over? We’ve investigated 5 prominent mortgage broking companies and graded their website pages based on clarity, excitedness and emotiveness to determine a winner and you’ll be surprised at the winning page. This investigation was sparked by the research commissioned by NAB-owned UBank which concluded only 16 per cent of home owners know their mortgage rate. What surprising is it’s the biggest expense on the household budget and 84% of home owners don’t have any reference point at all for comparison! So what are consumers basing their decision on and what on-page…
23 March 2016