Blog - Showtime Digital

Meet Charlie, the new B2B buyer The digital landscape is ever changing and the audiences we influence and need to target are just as dynamic. We recently went in-depth to our data to identify the new emerging buyers in the non-bank lending sector. This is interesting for the two options (in general terms) in the non-bank sector; the Fintech’s and the invoice finance sector. For the fintech’s like Prospa or OnDeck the challenge is, even though they were the Once Great Disruptors, they’ve now, like a litter of cuddly puppies, settled into a big cosy pillow. (everyone loves a puppy analogy). And if you’ve ever chosen a puppy out of a litter, you’ll note the irony because they pretty much all look the same at this early age. For the invoice finance sector their challenge is different. The category has been around for decades. Their strength has been their dependence…

As we come up the end of the financial year many finance and B2B focused companies start setting marketing budgets and make their plans for the upcoming financial year. The B2B sector is an inherently difficult one and is the reason most marketing agencies don’t outrightly say, ‘We love B2B’. Agencies find its conservative and heavy compliance unattractive.  When you investigate your agency options and you’re pitching a well known B2C focused agency against a B2B centred agency you’re really comparing apples to oranges. The goal of this article is for you to gain insight into what may happen in 3-4 months’ time and help you avoid a potentially devastating situation. The key to our illustrations The following three images show how a B2C agency likes to work, how they take those same practices into the B2B categories and how a B2B specialist conducts a B2B campaign. Each is spaced…

As an accountant you have a multitude of services you offer to prospective clients. With the range of clients being SME businesses to larger entities, High Net Worth Individuals through to high net worth families, each have different needs and see your service from a different perspective. If you are targeting HNWI's and want to know how to engage them this article will address this for you. If you already know this and are at the point of defining how to go to market this article would be more suited to you. Challenge 1- Every other accountant does marketing this way! From a marketing perspective each service has its own inherent challenge. Take the core service of accounting for example; the industry finds it a challenge to prove its unique differentiation. This is evidenced on website homepages of accountants which state - ‘We’re small enough to care and big enough…