Are your buyers female entrepreneurs aged 25-34?
Consumer Behaviour
Are your buyers female entrepreneurs aged 25-34?
Meet Charlie, the new B2B buyer The digital landscape is ever changing and the audiences we influence and need to target are just as dynamic. We recently went in-depth to our data to identify the new emerging buyers in the non-bank lending sector. This is interesting for the two options (in general terms) in the non-bank sector; the Fintech’s and the invoice finance sector. For the fintech’s like Prospa or OnDeck the challenge is, even though they were the Once Great Disruptors, they’ve now, like a litter of cuddly puppies, settled into a big cosy pillow. (everyone loves a puppy analogy). And if you’ve ever chosen a puppy out of a litter, you’ll note the irony because they pretty much all look the same at this early age. For the invoice finance sector their challenge is different. The category has been around for decades. Their strength has been their dependence…
15 May 2019