Steve Palmer - Showtime Digital

Steve Palmer - Showtime Digital
Steve Palmer

Steve Palmer

Steve Palmer is the Joint Founder and CEO of Showtime Digital. Steve has been in B2B sales since 1997 but influencing people and behavioural science has been a long-term passion.

The magic he brings to his clients is in knowing how to engage their audience. His goal is to help businesses understand the deeper reasons of why consumers convert online with them.

‘Follow that consumer’. We’ve all seen the spy movie where the first scene takes you through a manic car chase and a flurry of gunfire and the lead actor seemingly…
When it comes to online lead generation the spectrum of clients we speak to can range from the ‘just get me leads’ request to the ‘we want to build the…
If you own the marketplace you control the trading environment. But if history has taught us anything, no structure lasts forever. Historically the TV networks controlled distribution and what viewers…
Attention all business owners and marketing people. I invite you to unite to make the online world a better place by sharing this post with CEO’s, marketing managers and web…
You may have noticed over in early-mid June 2016 Google changed how Adwords advertisers were represented on Search. In short they changed listings from a Yellow Ad button to a…

Analysis by Synthesis

Posted: 24 May 16     By: Online Psychology
Let’s get inside the head of your consumer The human brain is hugely complex, it’s pivotal to everything we do and yet we know very little about how and why…
If there’s one word to define landing pages it’s - FOCUS. In business as in life you get what you focus on and no business can survive without focusing on…
Elevator pitch - ‘a succinct and persuasive sales pitch’. Have you ever tried your elevator pitch on someone and used 5000 words to explain yourself? How do you think you’d…
Empirical studies allow us to understand en masse how people respond to certain stimuli. For example we gravitate to the familiar; we seek security in patterns, expressing scepticism in the…
Last Sunday we saw the new advertising from iSelect feature a new campaign without Jason Geary. We questioned how long this would take given the environment. iSelect’s chief executive Scott…
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