Digital marketing strategy

Success depends on how well you know your audience

To clarify the most appropriate strategy and meet your objectives online, we delve into an Audience Discovery. The purpose of an Audience Discovery is to step back and ask who your audience is and why your offer is important to them. By starting with the who and why, we can get to the how. Our Audience Discovery process brings together both sales and marketing functions and is a collaborative, consultative and eye-opening experience consisting of three phases.

Phase 1 – Discover your audience.

In a 4-hour workshop, discover who your audience is, their needs, pains and gains, and the underlying value you and your competition are delivering.

Key takeaways:

  • Audience personas
  • Competitor analysis
  • Customer value proposition

Phase 2 – Consumer behaviour.

Behind the scenes Showtime Digital will complete an audit of your digital assets to understand your consumer’s behaviour.

Report delivered on:

  • Data Analytics
  • User Experience

Phase 3 – Go-to-market strategy

Using the knowledge from phases 1 and 2 alongside market insights, Showtime Digital will prepare a go-to-market strategy outlining who you should be targeting, how and what budget would be required.

Presentation delivered on:

  • Go-to-Market Strategy

Joomla Module OT Testimonial powered by