Melbourne’s Google Partner Agency That Works with You

When it comes to digital marketing, working with an agency who has their finger on the pulse is critical. As the landscape shifts and changes, working with people who are in the know and able to adapt means you’re always putting your best foot forward.

As a certified Google Partner, we are across all things Google – from new Google Adwords features to Google Analytics updates. Our clients often have access to new Google developments while they are in BETA which puts us ahead of the learning curve. By the time these features become mainstream, we’ve already gathered insights to inform optimisation.

Being a Google Partner Agency also means we adhere to Google's best practices. To maintain our partner status, we must keep our certificates current, attend showcase events, demonstrate active account management and leverage of the features of Google to our clients’ advantage.

Why we became a Google Partner Agency and what we can do for you

Skills and training

As a smaller digital agency, we are only as good as the talent we have. Ensuring our people are up-to-date with not only the current news but future developments from the actual source is a KPI within our business.

Insider access

We like being early adopters so having access to BETA products and the opportunity to get them right before they become ‘the done thing’ is a big advantage.

Support and strategy

Having a direct line of support for industry insights, performance optimisation and marketing strategy means we are following best practices and leveraging opportunities wisely for our clients.

How does Google enhance client outcomes and drive agency performance?

The advantage of being a Google Partner is the ability to work directly with Google. We have regular catch ups with our account manager to discuss all accounts, delving into insights, ways to optimise and upcoming features which may be of benefit. Google encourages us to plan for peak seasons, with the added value of industry insight reports. They are also able to provide recent case studies with transferrable approaches we could take for our clients. Through attending frequent Google events we are shown tricks and tips of the trade, workarounds to create more meaningful customer connections.

If it doesn’t make sense for you, it doesn’t make sense for us

There’s a reason Google is a name everyone knows and the company continues to grow in annual profit. It is a money-making machine! In our early AdWords days, we could get by with monthly budgets less than $1000 in the insurance industry – nowadays that is a distant memory. We see being a Google Partner as also being Google students. As students we have the power to take the learnings and interpret them within our own context.

For us, it’s not about checking all of Google’s boxes to get an A+. We’re not out to spend all the budget we can on Google Adwords to hit account milestones! We’re here to help our clients connect with their online audience. Sometimes this means saying ‘no’ to Google and we’re OK with that. If it doesn’t make sense for your business, it doesn’t make sense for ours.

What our clients say

“We are seeing fantastic traffic to the website off Google ad’s and on a positive note so far, year on year, we are up 46% in sales.”

Catholic Church Insurance

Megan Peterson

Why choose Showtime Digital as your Google Partner Agency?

Showtime Digital became a certified Google Partner in 2015. Along the way we’ve seen many changes across Google’s platforms and each time we’ve been able to adapt and grow our accounts. For us, it’s not about how much we spend on Google, it’s how we achieve KPIs month by month, year on year. How we use Google’s platforms to inform, optimise and innovate the marketing strategy for our clients. As an agency which thrives off learning more about why people do what they do online, we measure our impact on how well we are able to tap into your audience’s inner psyche. Anyone can set up a Google Ads or Analytics account and drive traffic. But delivering an informed user experience from click to conversion is what drives quality outcomes.