From this we ,developed an understanding that Owner Builder Insurance is actually a legal requirement in many cases. The need is inherent, it came down to their pain points around needing this insurance but not knowing what all the obligations were.
Fortunately, Buildsafe emphasise the importance of speaking in plain English and making the process as simple as possible.
Using existing documentation we were able to develop a landing page which emphasised the benefits of BuildSafe without all the complications. A page which would make it easy for owner builders to get a quote, and get the insurance box checked!
With the page in mind, we built our paid search strategy and implemented our goal tracking measures.