We had the offer in place but though the branding workshop we came to learn that the idea of a bad credit rating was the scariest thought. We decided to lead with this message alongside the 50% debt reduction. This meant we were addressing the issue upfront, showing potential customers, this solution was in their best interest. To continue the feelings of hope and positivity we opened up the colour palette, moving away from the emergency red and orange of the main website, introducing yellow and teal to balance the creative
Affiliate marketing strategy
As a new company, Settle My Debts didn’t have the budget to go head to head with bigger players on Google. We devised an affiliate marketing strategy as a cheaper and lower risk approach. Using affiliate marketing we knew they would only pay for the leads received and we could control the amount of leads coming in. When the campaign kicked off, we were surprised to see such huge results. Especially considering this had simply landed in people’s inboxes without them searching for it, yet 32% of clicks converted into leads
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