Digital Marketing Strategy Consultant in Melbourne

Reach your audience with a complete digital marketing strategy

With a plethora of digital marketing channels available, deciding where to be and how to use your advertising budget can be difficult. Our approach to digital strategy considers four factors – your audience, your business objectives, budget allowance and the size of the opportunity.

Success depends on how well you know your audience

To clarify the most appropriate strategy and meet your objectives online, we delve into an Audience Discovery. The purpose of an Audience Discovery is to step back and ask who your audience is and why your offer is important to them. By starting with the who and why, we can get to the how. Our Audience Discovery process brings together both sales and marketing functions and is a collaborative, consultative and eye-opening experience consisting of three phases.

Phase 1 – Discover your audience.

In a 4-hour workshop, discover who your audience is, their needs, pains and gains, and the underlying value you and your competition are delivering.

Key takeaways:

Audience personas
Competitor analysis
Customer value proposition

Phase 2 – Consumer behaviour.

Behind the scenes Showtime Digital will complete an audit of your digital assets to understand your consumer’s behaviour.

Report delivered on:

Data Analytics
User Experience

Phase 3 – Go-to-market strategy

Using the knowledge from phases 1 and 2 alongside market insights, Showtime Digital will prepare a go-to-market strategy outlining who you should be targeting, how and what budget would be required.

Presentation delivered on:

Go-to-Market Strategy

Identify your business objectives to improve your digital marketing

Identifying your business objectives is critical to developing the underlying strategy to achieve them. Considering business objectives isn’t only about what you want to achieve, when, it also relates how you view success. Establishing these metrics from the onset allows us to assess which digital marketing tactics are achievable.

Targeted digital marketing unique to your business and audience

To understand the size of your opportunities online we draw upon in-house expertise, which spans over 10 years’ in digital marketing and our relationships with the likes of Google, Facebook, Bing and AdRoll. We access bespoke industry reports, market metrics and utilise forecasting tools, feeding the information into your digital marketing strategy. When it comes to the size of your market and the opportunity within we consider the facts before making assumptions.

What our clients say

"It has been a pleasure working with the team at Showtime Digital. The service provided is first class. The team are great at gaining a complete understanding of our requirements and delivering outcomes that completely meet the brief. I would highly recommend Showtime Digital."

Flow Power

Nelly Scheyer

Why Showtime Digital does digital marketing

As a Melbourne based consultancy, Showtime Digital focuses on the ways in which digital strategy creates connections with consumers online. Our team has over 10 years’ experience in digital marketing and enjoys identifying trends in user journeys and digital consumption as the basis for campaign strategy. As an agency we pride ourselves on an open approach to strategy by considering both offline and online channels when engaging consumers. We are passionate about using data to uncover opportunities which can accelerate your business objectives and help you better relate to your consumers online.