Insurance marketing has its own unique complexities. In some categories, insurance is a must have, in some it’s a nice to have. Some insurers have high churn and others don’t. As an insurance marketing agency, we’ve helped insurance companies overcome this challenge and build bankable outcomes in a competitive and cluttered space.

We don’t make this claim lightly. For our insurance clients, we’ve been able to gain jaw dropping cost-per-leads and consistent outcomes, to a point where they have sacrificed long-standing marketing channels in favour of seeing how far we can take them.

We’re good at getting it right because we take the time to understand your target audience and business objectives to ensure our strategy lines up.

While the insurance game is largely influenced by numbers – discounts, deals and special offers, the figures are only appealing if your audience values them. Understanding who you are talking to and what makes them tick has more credibility than large discounts. We’ve seen this time and time again with our clients when promoting offers and driving lead generation within the insurance industry. What you offer has to have meaning, otherwise it won’t convert and people will be tempted to move on to another insurer.

There’s a reason the insurance industry has more personality these days. Captain Risky and the Meerkats aren’t there to give marketing teams a laugh, they are devices to create a point of difference. Owning your point of difference in a highly technical space speaks volumes. It doesn’t mean you need to create a company mascot, in some cases, highlighting a company value which is shared with your consumer can be just as powerful. Look at what CCI Personal Insurance have been able to achieve by owning their catholic values.

“We are seeing fantastic traffic to the website off Google ad’s and on a positive note so far, year on year, we are up 46% in sales.” Megan Peterson, Catholic Church Insurance

Showtime Digital focuses on creating connections with consumers online. In the digital age, finding your sweet spot amongst aggressive competitors can be challenging. Our team has over 5 years’ experience in marketing insurance offers and enjoys the challenge of playing in a competitive space. As a finance focused agency based in Melbourne we pride ourselves on taking an open approach to marketing strategy by considering the consumer before we consider which channels to activate. We are passionate about making marketing accountable through measurement and data and using the insights to uncover opportunities to accelerate business outcomes.