Marketing Automation Management & Services Agency in Melbourne

Marketing automation uses smarts to communicate with potential customers before they buy and existing customers once they have bought. The purpose is to maintain an active database of contacts who are engaged and participating in the customer lifecycle.

By considering the whole funnel, marketing automation provides optimisation queues throughout the marketing and sales journey. From initial attraction to selling tactics, insights can be fed back real-time, allowing greater focus on tasks which generate more revenue and highlighting areas which require improvement. 

In all aspects of what we do, our goal is to be true to your audience and your business objectives. Using marketing automation, we can deliver on both fronts with hyper-visibility.

As a Melbourne based digital agency, Showtime Digital started managing PPC accounts. With over 5 years’ experience in paid advertising, we often have conversations where clients want more leads, for the same price and great quality. The challenge is, without visibility into the funnel, we cannot verify the leads being brought in from PPC, which means we’re optimising blind. Questioning this dynamic began our marketing automation journey. By simply understanding where leads were coming from and how much revenue was being generated, we could optimise campaigns for greater business impact. This deepened into marketing automation and utilising the leads and contacts received more effectively. Building a relationship with the existing database to build revenue. With full funnel visibility, understanding the consumer and how to engage them becomes a more fruitful journey.