SEO Agency in Melbourne | Search Engine Optimisation Management Melbourne

Be there when your customers are searching for answers

Search Engine Optimisation (SEO) improves the likelihood of someone finding your website when they are in research mode. For consumers, knowing who to trust isn’t always simple and being able to deep dive through your website is one way to help them understand who you are and why your business is right for them. The tricky part is getting people to your website in the first place! As a SEO agency, our philosophy is simple – rank on terms that relate to your audience to make each click more valuable and continually refine to maintain your position.

We create a tailored SEO strategy to suit your business objectives and combine technical and off-page elements with high-quality content to achieve excellent SEO results. Our approach to SEO draws on our industry experience to establish opportunities that will give your audience the best chance of finding you.

A comprehensive approach to successful SEO strategy

Identify your audience

We start by considering who is your audience? What are their needs, pains and gains? What are they searching to alleviate them?

Strategy and opportunity

Next, we consider what keywords we should use and why, establishing a budget that will rank your website successfully. From this initial audit, we can see what is required to achieve your SEO goals.

Execute and optimise

We implement the SEO strategy across your website, considering the off-page technicalities as well as the on-page content and user experience. Using data, we track progress and optimise our approach according to the business objectives.

Successful SEO strategy starts with an audit

Our initial SEO audit considers website setup, site architecture, content, search presence and consistency. We analyse the current state against our desired state, identifying areas which are working and those which need some work. We present a plan of attack, outlining what needs to be done and who will do it.

Technical P’s and Q’s

You’d be surprised how many web agencies say they get technical SEO but from what we see day-to-day, important things are easily overlooked. With our mix of SEO masters and web developers, we identify and remedy pesky website issues that can derail organic ranking. We’re talking things like crawling your site, establishing caching functionality, site speed, internal and external linking, canonicals, anchor text and so on.

Content and engagement

It’s common to talk keywords and link building when discussing SEO. Keyword density is important but if your content and website are not engaging, what’s the use? Our biggest mantra is to make your website and content engaging first and foremost. Meeting keyword requirements is much easier when relevant and rich information is provided. When your content is engaging, it is meeting your audience’s needs, pains and gains. With engaging content at hand, well-matched options for link building and amplification are possible.

Reporting and optimisation

Disclaimer: SEO won’t produce overnight results. SEO is a gradual process and tracking performance over time is essential. Our reporting platform allows full visibility over how your website’s SEO strategy is performing. We build customised dashboards to see improvements at a glance, while in-depth views allow more detailed insights to be drawn. If you are also marketing across ads, social and reviews, we can bring the data together in one place, allowing a holistic view of how people are finding your website and engaging with your online presence. Our monthly reports are in-depth, providing recommendations and analysis of what’s happening across organic and paid channels.

Why Showtime Digital does SEO

As a Melbourne based digital agency, Showtime Digital focuses providing solutions which will help you connect with your consumers online. Our team has over 10 years’ experience in Pay Per Click and SEO. With this experience we often find the two go hand-in-hand. One learns from the other and vice versa. Where we can create strong rankings organically, we can save on PPC clicks. Having a team who knows how to work together across both means we can drive better outcomes for your business and more conclusive user journeys.