Web Analytics & Consumer Behaviour Agency in Melbourne

Get the right data for your business decisions with web analytics

Your decisions can only be as good as your data. Showtime Digital provides accurate and timely reports to help you understand where your business is excelling and what areas can be improved.

When it comes to interpreting web data, the depth and breadth of information can be overwhelming. Navigating dashboards, reporting views, charts and figures can be time-consuming, and if your data isn’t setup correctly the figures can be misleading

Easy to follow reports for accurate and effective refinements

Our data analytics team makes web analytics functional. We can help you make validated marketing decisions, daily. We can answer more in-depth questions with one-off reports. We can assess the state of your data integrity.

Our approach to making data useful

Our goal is to present data in a way which will help you identify the ways in which consumers are interacting with your business.

Identify your business objectives

We start by considering how data matches your business objectives. Mapping data flows as measures of each objective.

Devise requirements

Next, we consider what is required to make data work for you. We scope what needs to be done, timelines and criteria for completion.

Execute and educate

We execute the plan outlined in our initial scope. Once reports are formulated, we work with you to help you understand the findings, how to interpret the information and share recommendations.

Web analytics to help you reach your website’s goals

We take a data-driven approach to deliver campaigns which meet the consumer where they are at. Unlocking the power of the data is our challenge. We work with our clients to develop best practice for data and web analytics, ensuring our point of truth is the same as the businesses.

Data audit

Correctly implementing Google Analytics can be a tricky and big process. Simply having the code on your site is not enough. There are integrations to consider, tagging options to make use of, views and filters, the list goes on. To truly understand what is required, you need an eye for data with a marketing mindset. With over 8 years of digital marketing and data specialisation credentials, our data analytics team has got it covered. Through a data audit, we can assess the health of your web reporting and identify any breakages in configuration. With a cleansed account, you can have confidence in your data and web performance.

Establishing macro and micro goals

Measuring online success can be varied. In some cases, it’s as simple as a form completion, in others it might be how long people spend reading a blog post. Understanding the metrics which matter to your business is important. We can help by working with you to establish what to measure and how to measure it. Once we’ve put the measures in place, we can set up the reporting views to enable you to track ongoing performance.

Reporting

In a perfect world, reports shouldn’t take all day to compile. By understanding what web reports, you need, when, we can set up customised dashboards and reports. We can even set up real-time views – so when your boss comes to your desk and asks the question, you have the answer! If you are looking for more insights in your monthly reporting, we can offer monthly reports which identify key trends, shifts in user behaviour and recommendations for improvement. Ad-hoc reports are available for answering more complex questions or for a deep-dive website analysis.

UX and UI analysis

A lot can be understood from your web data with respect to decision-making for design and optimisation. Using data, we can understand how your website architecture, user flows, interface design, and a variety of other aspects impact your users’ experience. Through the power of our AI eye tracking tool, we can also pre-empt what people see on a page within the first 3 seconds. It’s a matter of assessing how your website can improve the way it connects and communicates with your audience, and using data to do it.

Why Showtime Digital does web analytics

As a Melbourne based digital agency, Showtime Digital has always believed data doesn’t lie. Over the past 5 years we have invested heavily in understanding web analytics and data across multiple platforms. Without the power of data insights, we wouldn’t be in a position to do what we do well – understand the consumer and deliver an optimised consumer journey from click to conversion. We take a data-driven approach to deliver campaigns which meet the consumer where they are at. Unlocking the power of the data is our challenge. We work with our clients to develop best practice for data and web analytics, ensuring our point of truth is the same as the businesses.